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National Electronics Recycling Clearinghouse Announced

The National Center for Electronics Recycling (NCER) and the Consumer Electronics Association (CEA) announced the formation of an initiative to aid in the development of a national infrastructure for electronics recycling. The initiative, known as the National Electronics Recycling Infrastructure Clearinghouse (NERIC), represents a key step in the ultimate formation of a harmonized system for managing used electronics across the nation. Said Jason Linnell, executive director of NCER, “This initiative encompasses many of the important principles embraced by the NCER since its formation last year, which are active participation of the electronics industry, research and education on the benefits of multi-state harmonization of recycling systems, and cooperative action among public and private sector stakeholder groups.” As more individual states develop mandatory electronics recycling programs, stakeholders will be looking for strategies to ensure development of logical and efficient electronics recycling systems that work together. NERIC will pull together information useful for these strategies, including utilization of a private sector organization. The hub of activity for this initiative will be the NERIC website at www.ecyclingresource.org. On the site, electronics recycling stakeholders can find information on the initial NERIC projects, such as: Information and analysis on product scope issues and other critical data […]

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Toyota Launches New Camry Hybrid with Super Bowl Ad

Toyota will begin the advertising launch of its Camry Hybrid during the 2006 Super Bowl. The spot, developed by Conill, Toyota’s Hispanic ad agency, features a Hispanic father and his son driving in their new Camry Hybrid. Though the father speaks English, a Spanish accent is detectable. The son, however, speaks perfect English with no trace of an accent. The father explains how the new hybrid can switch back and forth between gas and electric power. His son immediately relates his family’s experience to the vehicle and says, “Like you, with English and Spanish!” The father tells his son why he speaks two languages and why he bought a hybrid. He says, “I’m always thinking of your future.” Toyota’s Hybrid Synergy Drive, the company’s gas-electric hybrid powertrain technology, logo features prominently at the end of the 30-second spot. “The Camry Hybrid ad represents people moving forward in their lives and creating a positive future for themselves and their families,” says Jim Farley, Toyota Motor Sales vice president of marketing. “We’re using a unique fusion of language and culture to introduce our new Camry Hybrid.” This is the first time Toyota has developed a bicultural, bilingual ad. With Spanish and English […]

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