Wal-Mart To Purchase Sustainably Harvested Fish

Wal-Mart (NYSE: WMT) announced it will purchase all of its wild-caught fresh and frozen fish for the North American market from Marine Stewardship Council (MSC)-certified fisheries within the next three to five years. The first step toward this goal will be to have product that currently comes from MSC-certified fisheries carry the MSC eco-label starting later this year. “We believe it’s absolutely essential to take a leadership role in working with suppliers to ensure that the world’s wild fish populations can grow and replenish themselves,” said Peter Redmond, Wal-Mart vice president and divisional merchandise manager of deli and seafood. “The MSC label assures our customers that they are buying from a retailer that is taking concrete steps to keep wild-caught fish available to present and future generations.” Wal-Mart is encouraging fisheries to adopt policies that ensure customers will continue to be supplied with a full range of wild-caught fish. The company currently works with a number of MSC-certified fisheries and is giving non-certified suppliers three to five years to develop plans and programs to become certified. Said Rupert Howes, chief executive of the Marine Stewardship Council, “We hope this commitment to the MSC program will encourage other fisheries to participate […]

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