Weekly Clean Energy Roundup: September 18, 2008

Energy Efficiency Campaigns Launched GM Celebrates 100th Birthday by Unveiling the Chevrolet Volt Intercontinental Flight Demonstrates Fuel-Saving Technologies National Solar Tour Comes to All But Four States in October Report: $100 Billion Could Yield 2 Million Clean Energy Jobs Energy Efficiency Campaigns Launched DOE launched two new energy efficiency campaigns for kids last week: "What’s your Excuse?," which is focused on the 8-12 "tween" market, and a Tinker Bell-themed campaign for 8- to 9-year-olds. The two campaigns were developed in partnership with the Advertising Council and are designed to educate children about the importance of energy efficiency. "What’s your Excuse?" encourages tweens to save energy at home with a 10-step energy action plan, and includes tips, games, and downloads posted on a Web site called "Lose Your Excuse." The campaign is supported by the pro bono efforts of Goodby, Silverstein and Partners, which developed public service announcements (PSAs) for television, radio, outdoor, and Web media. The Tinker Bell campaign consists of television, online, and outdoor PSAs created by the Ad Council to educate children about positive energy saving habits. The campaign directs children to visit the kids section of the DOE Office of Energy Efficiency and Renewable Energy (EERE) Web […]

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