The Clorox Company (NYSE: CLX) is now disclosing additional
information about the chemicals in its products through its "Ingredients Inside"
program. The company said the purpose of the disclosure is to help consumers
make informed choices about the products they use in and around their homes.
Clorox will now give the specific identity of
preservatives and dyes in all U.S. and Canadian cleaning, disinfecting and
laundry products. This information expands upon the listing of active
ingredients, which has been provided to consumers over the last two years.
It will also disclose a "palette"
of fragrance ingredients–listed in numerical and alphabetical order–used in
all U.S. and Canadian cleaning, disinfecting and laundry products. Clorox is
also including a link to a PDF file that includes each fragrance ingredient’s
CAS Registry Number, the unique numerical identifier assigned by the Chemical
Abstracts Service to every chemical available in open scientific literature, as
well as the fragrance chemical names, provided by the International Union of
Pure and Applied Chemistry (IUPAC).
Clorox said it has begun the process
of adding a notice on all product labels that states: "A list of this
product’s ingredients is available at www.CloroxCSR.com."
In 2008, with the introduction
of its Green Works® line, The Clorox Company was the first major consumer
packaged goods company to launch a product ingredient communication program in
North America. In January 2009, the company began listing ingredients of its
household and commercial cleaning, disinfecting and laundry products in the
U.S. and Canada on its corporate web site.
Clorox’s Ingredients Inside
program also outlines the company’s product stewardship principles and
practices, providing information on safety processes and guidelines on how the
company screens ingredients, including fragrance components for new products.
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