Climate Change awareness may be coming soon to a bar near you. Absolut Vodka announced its first-ever U.S. national sales and marketing platform, and it is geared around the climate change crisis.
Undoubtedly there will be some of the company’s signature, funky magazine adds, but the Swedish company says it is focusing on a partnership with Live Earth to launch it’s Absolut Global Cooling campaign. The company says the adds will encourage consumers to take simple steps to reduce the effects of global warming (and, we can only assume, drink vodka).
The partnership with Live Earth will revolve around the Live Earth Film Series, which includes 60 educational short films, supported by a multi-year, multi-million dollar commitment from Absolut. The company says the campaign will include promotions at bars, nightclubs and retailers, along with film festivals and private events.
"Absolut boldly embraces finding a solution to the climate crisis by inspiring consumers and the hospitality industry to move from thought to action," said Ian Crystal, brand director for Absolut Vodka.
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