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(view sample issue) Newswire

05/05/2015 05:14 PM ET   
News from: Icebox Water

Finally a Beverage Company that Puts Kids' Healthy Hydration First

Icebox Water Debuts New, Convenient 250mL Kid-Friendly Packaging

Cold Spring Harbor, NY (February 2015) - According to reporting from DSM Infographic: Eat Smart, Play Safe, 90% of parents surveyed agreed that proper hydration is one of the most important factors for their child's health and nutrition. American parents grow more and more concerned by sugar laden beverages, and are now looking for authentic, healthy products for their kids.

Fortunately, a clear solution is available. With a commitment to children's health, Icebox Water now offers smaller, 250ml recyclable, BPA-free cartons for easy storage in backpacks and lunchboxes. This clean, pressed paper solution promotes healthy hydration habits and is a catalyst for environmental engagement.

The new water cartons are designed to deliver delicious, healthy refreshment for active kids. As the only provider of pure spring water in a recyclable pressed paper carton, Icebox Water encourages children to drink water with a "cool" carton and crisp refreshing taste. As parents search for more healthy and sustainable products for their kids, Icebox Water's BPA-free carton meets standards of safety, quality and purity for children's health needs.

As part of its Brand Ambassador campaign Icebox Water has partnered with 8 year-old avid mountain biker, Quinn Kingsbury, to inspire an active lifestyle while maintaining environmental responsibility. Icebox Water commits to empowering this ambassador to lead the ride to healthy hydration.

"Our goal of reducing plastic waste is best achieved when everyone has access to sustainable products," says Andrew Reynolds, co-founder of Icebox Water. "The smaller 250mL cartons provide kid-friendly hydration, while encouraging the ‘reduce, reuse, recycle' discussion and ultimately allowing children to also make a positive impact on the planet from an early age."

In addition to health benefits and on the go convenience, parents can feel good about their environmental impact when choosing Icebox Water. According to a Nielson report, 55% of global online consumers are willing to pay more for products from companies that are committed to social and environmental impact .

Offering the same convenience of plastic water bottles, Icebox Water is composed of 76% less plastic than traditional plastic water bottles and is compostable in 2-24 months with the removal of the cap and spout. Competitively priced and availability for online purchase, Icebox Water makes sustainable purchasing affordable and convenient for busy families.

With the new 250ml cartons, kids now have a responsible and sugar-free grab-and-go beverage to fit their lifestyle. The conveniently sized cartons pack easily into sports bags, backpacks, and lunchboxes and stack well for easy at-home storage. Each small carton reduces human impact on the planet. Visit to learn more about the brand's sustainability partnerships including 1% For The Planet and "Refresh Naturally" with online purchases of Icebox Water.
About Icebox WaterTM:

Icebox WaterTM produces conveniently packaged water that is good for people and good for the planet. The unique carton packaging is made from 74% cardboard and pressed paper, and is 100% recyclable. Icebox WaterTM is free of bisphenol A (BPA), a chemical commonly found in plastics, and boxes its water at the source of Canadian springs to ensure that it maintains the highest standards of purity and taste. As a member of the non-profit 1% For The Planet and through its GreenUp Hollywood campaign, Icebox Water demonstrates its commitment to social responsibility and sustainability. Icebox WaterTM can be found throughout North America at major markets such as Whole Foods, Mother's Market, Albertson's and Gristedes.

For more information about Icebox WaterTM, please visit Connect with Icebox Water on Facebook, and follow on Twitter and Instagram @iceboxwater, for additional information and promotional opportunities.

For media opportunities or brand ambassador inquiries, please contact Lauren Haines.

For more information please contact:

Lauren Haines Account Executive
Christie Communications
805 969 3744

Andrew Reynolds President of Operations
Icebox Water
800 376 4006

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