SustainableBusiness.com Newswire
05/19/2010 11:01 AM ET
News from: Adoba Eco Hotel & Suites
An Industry First, New Adoba Eco Hotel & Suites
Green From The Ground Up
Denver, May 19, 2010: The Adoba Eco Hotel & Suites LEED Brand design concept "Travel with a Purpose and Change the World Today" is a huge leap forward with responsible architecture and a clear departure from current brand developments.
The Adoba Eco Hotel & Suites Brand design has taken a proactive approach to environmentally responsible architecture and intends that each new build will achieve Gold or Platinum LEEDS certification. The development philosophy is based upon the conviction and reality that sustainable business practices are necessary and provide viable long-term profitability when blended with optimum responsible operational systems, a modern day sales approach, superior guest service and a healthy and productive work environment.
The Adoba concept is proof that a LEED's design building is cost-effective today. The Adoba design can save owners initial investment dollars typically associated with architectural design time, modeling costs and the time associated with incorporating sustainable building practices into the project.
Green from the ground-up, the Adoba design is an upscale, full-service, energy savings, independent hotel brand targeting the social, value-wise guest that is traveling with a modern lifestyle purpose.
The design includes sustainable elements such as; utilization of recycled building materials, energy efficiencies advanced by the "Adoba Smart Solar Roofing" system, minimization of waste and pollution, water saving management, and purposeful upscale amenities.
This ground breaking approach gives the Adoba Eco Hotel & Suites a competitive edge and addresses profitability and environmental issues facing the growing numbers of owners and developers who want to build green.
The Adoba philosophy is evident the moment a guest arrives and observes the distinctive xeric landscaping and fully functioning "Adoba Smart Solar Roofing" system. Upon entering the hotel, guests are energized by the signature "Fountain of Energy" that incorporates the concepts of nature and begins the luxurious organic evolution of vivacity. The Fountain connects the energy of the interior and exterior of the building and evokes the juxtaposition of relaxation; it gives each guest a sense of "I have arrived and I can relax". Then up to the trend setting, eco-fabulous suites that spell out the evolution of guest suites for the future. Easy affordable luxury! A great example of how the Adoba Eco Hotel & Suites design is breaking the traditional hotel brick and mortar model; coupled with the elimination of the standard franchise fee burden to owners the Adoba Eco Hotel & Suites offers financial benefits that conventional hotel investments do not.
The hotel plans include a fully functioning sustainable restaurant plan, Atmosphere Bar and Grill with the latest and most modern green concepts and techniques. This professionally designed concept is a full complimentary breakfast design that turns into a savory open wood fired grill in the evening that will straightforwardly compete against "free standing" restaurants in any market place. The bar design offers a dimensional, open floor plan that exudes a combination of serenity and sultry style. A high styled culinary, chill pad serving wine and spirits.
While the design team has worked hard to give potential owners and developers the reasons to build an Adoba Eco Hotel & Suites, the marketing team, too, has been hard at work building the brand's communication strategy that will truly capture the purpose and the spirit of this brand. The strategy will effectively communicate the brands socially responsible approach to travel, its strong value proposition and present its core brand attributes such as: free full-breakfast, the Journey Rewards program, virtual fitness centers, the signature "Fountain of Energy", Atmosphere Bar and Grill and in-house and locally interactive socially responsible programs.
The brand represents a new generation of travel and how travelers will book in the future. The Adoba Eco Hotel & Suites online efforts will capitalize on future booking trends and the online medium will be a central part of the brand's overall marketing strategy. The modern, personalized online marketing platforms, micro-sites, social and blogging strategies, mobile application, and brand programs will drive demand and allow customers to easily locate and book each property.
This is an exciting time to become a member of the Adoba Eco Hotel & Suites development family. For broader development information about the Adoba Eco Hotel & Suites and Atmosphere Bar and Grill including hotel FAQ's, press, architectural plans, renderings, and room/suite layouts, visit http://www.adobaecohotel.com/.
About Atmosphere Hospitality Management
Denver-based Atmosphere Hospitality Management is a progressive, innovative new hotel management company. Founded in 2009 by Agemini Hospitality LLC, Atmosphere Hospitality Management has experience managing all recognized national branded properties, restaurants and independent resorts. Atmosphere Hospitality Management has a significant head-start as the hotel management company synonymous with green hotel design, construction and sustainable profitable practices.
For more information please contact:
Adrienne Pumphrey Adoba Eco Hotel & Suites
Atmosphere Hospitality Management Services
303-522-7004
apumphrey@adobaecohotel.com
www.adobaecohotel.com
