The non-profit Climate and Energy Project believes it may have found the recipe to motivate conservative Americans in the heartland of the country to take beneficial steps to reduce greenhouse gas emissions, according to a New York Times story.
The key is to avoid talking about climate change and don't mention Al Gore. "People out here just hate him," Project chairwoman Nancy Jackson said.
Instead the Project has experimented with shifting the message to focus on thrift, patriotism, spiritual conviction and economic prosperity.
So far, the experiment seems to be a success. Energy use has declined by as much as 5% in the towns involved.
Read the full story at the link below.
