Computer maker Dell (Nasdaq: DELL) yesterday announced a new plan to simplify its packaging to reduce approximately 20 million pounds of packaging material over the next four years and save $8 million dollars.
The company said it will reduce desktop and laptop packaging materials by about 10% worldwide, increase sustainable content in cushioning and corrugate packaging by 40%. It also will ensure that 75% of packaging components are curbside recyclable by 2012.
“We’re challenging every technology company to join us in implementing a global green packaging strategy,” said Tod Arbogast, director of Sustainable Business at Dell. “In doing so, we will drive extraordinary environmental and cost savings for our businesses and customers while setting a new efficiency model for other industries to follow.”
The company said it exceeded by nearly 10% its 2007 goal of reducing outbound packaging by 10 million pounds. The company's desktop and laptop packaging goal announced today will help preserve more than 150,000 trees.
Dell is integrating air-filled cushion technology and renewable materials including molded pulp cushions and 100% recycled High-Density Polyethylene (HDPE) thermal-formed cushions. Milk jugs and laundry detergent bottles are typical materials that comprise the HDPE recycled waste stream.
Through its server-packaging option MultiPack, the company is helping customers save time and simplify server installations by eliminating up to half of the packaging materials and waste that results during typical installations.
"Excessive packaging is among the most solvable challenges today.
Changing the packaging paradigm presents an opportunity to increase
business and brand value through sustainable innovation, resulting in
positive environmental benefits," said Adam Werbach, CEO of Saatchi
& Saatchi S, a global sustainability consulting agency that has
worked closely with Dell to develop its packaging strategy.
Dell today also announced the Dell Greenprint Advisor, a free web-based resource center enabling organizations to assess their green initiatives and help prioritize future actions. The advisor is available to U.S. businesses and organizations at the website below.