News Corporation (NYSE: NWS) is the first global media company to announce it will be carbon neutral by 2010 – through energy efficiency, buying renewable power and offsetting otherwise unavoidable emissions.
The company’s goals are to reduce its operations’ carbon emissions significantly and to engage its 47,000 employees and its millions of readers, viewers and web users around the world on this issue.
Chairman and CEO Rupert Murdoch said in an address to employees in New York today, “If we are to connect with our audiences on this issue, we must first get our own house in order.
“We have just begun this effort, and we have a long way to go. Our global reach gives us an unprecedented opportunity to inspire action from all corners of the world.
“The climate problem will not be solved without mass participation by the general public everywhere.”
The company measured its carbon footprint for a 2006 baseline – it came in at 641,150 tons of carbon dioxide equivalents across the 52 countries in which it operates.
The company’s first LEED-certified building is under construction on the Fox studio lot in LA. News Digital Media in Australia and News America Marketing in the U.S. are replacing vehicles in their fleets with hybrids.
News International and HarperCollins UK have both entered into agreements to purchase renewable energy and will be carbon neutral by the end of this year.
The Times of London has measured the carbon footprint of a single copy of the newspaper to strengthen its relationship with its readers, advertisers and suppliers.
News Corporation had total annual revenues of approximately US$28 billion as of March 31, 2007. The diversified entertainment company has operations in eight industry segments: filmed entertainment; television; cable network programming; direct broadcast satellite television; magazines and inserts; newspapers; book publishing; and other.
Highlights of News Corporation’s initiative:
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