Vice President for Strategic Communications

~ At Vermont Land Trust (VLT), a nationally recognized leader in land conservation, we work to make our communities and working landscape vital, resilient, and connected. ~

We protect the places that make Vermont special — farms, forests, parks, trails, rivers and more. This conserved landscape provides communities with local food, maple syrup, clean air and water, as well as opportunities for hiking, hunting, and deepening connections to the land – today and in the future.

Position Overview

• We’re hiring a Vice President for Strategic Communications.
• Target start: Early September.

Responsibilities

As our new Vice President for Strategic Communications, you will work with staff members who value service, trust, communication, fairness, community, and learning and growth to:

Strengthen and Refresh the Vermont Land Trust Brand:

• Design and lead projects to analyze, assess, and enhance the value of VLT’s brand.
• Align brand and messaging overall with VLT’s new strategic vision.
• Develop systems for ongoing feedback from key stakeholders on VLT brand awareness and position.
• Develop and lead implementation of a multi-year brand marketing strategy.
• Make the case for brand marketing in terms of financial and mission ROI.

Build Capacity to Engage Broader Audiences:

• Assess strengths and leverage opportunities in VLT’s existing marketing and communications programs.
• Identify skills and systems investments needed to engage a broader and more diverse set of audiences.
• Strengthen the VLT value proposition with current core supporters and other key constituents.
• Work across teams to build strategies that engage broader audiences across all aspects of our work.

Lead Collaboratively:

• Lead and collaborate with a diverse and talented Community Relations team.
• Manage a budget of ~$1Million, with expectations for growth in the near term.
• Participate in strategic, long-term organizational planning and decision-making as a member of the Leadership Team.
• Provide support and partnership to Board of Trustees on issues related to communications and brand.

You bring to the job

• Proven marketing and/or communications and leadership experience and a demonstrated track record of success.
• Knowledge and familiarity with customer segmentation and multi-channel marketing.
• Experience managing a full range of digital marketing approaches, including social media and content marketing.
• Commitment to VLT’s mission and values.
• Intellectual curiosity and an orientation on outcomes.

Compensation

• Starting salary for this position at VLT is $86,658, plus a very competitive benefits package.

To Apply

• Apply by June 14, 2019 by attaching your resume and cover letter in an email to search@vlt.org.
• The full job description can be downloaded here (PDF).