Lifestyle / Natural Products

2X Management

Contact: Andrew Whitman
Work 1634 N. Larrabee Chicago Illinois 60614 United States Work Phone: (312) 337-908 Website:


2X is a private equity company that invests in emerging consumer goods companies – food, beverage, personal care, home care, pet care – with an emphasis on organic/natural, ethnic and gourmet products. The companies we invest in have revenue in the $1-15 million range – never in pre-revenue businesses.

We usually take a minority stake in our portfolio companies, but majority interest/ buyout is also not uncommon. We look for companies where the founders are looking for a partner, not just an investor, whose business model has been proven in the market, and is set for exponential growth to at least $30 million in revenue in 3-5 years.

Within the natural / organic products market we currently have investments in gDiapers (eco-friendly diapers), Tasty Bite (natural foods), and Wellness & Old Mother Hubbard (natural pet food).

Categories: $1M - $2M, $2M - $5M, $5M or more, Buyout, Equity, First Outside Round, Follow-on, Food, Lifestyle / Natural Products, North America, Venture Capital Firm
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