First Outside Round
2X Management2X Management Contact: Andrew Whitman
2X is a private equity company that invests in emerging consumer goods companies – food, beverage, personal care, home care, pet care – with an emphasis on organic/natural, ethnic and gourmet products. The companies we invest in have revenue in the $1-15 million range – never in pre-revenue businesses.
We usually take a minority stake in our portfolio companies, but majority interest/ buyout is also not uncommon. We look for companies where the founders are looking for a partner, not just an investor, whose business model has been proven in the market, and is set for exponential growth to at least $30 million in revenue in 3-5 years.
Within the natural / organic products market we currently have investments in gDiapers (eco-friendly diapers), Tasty Bite (natural foods), and Wellness & Old Mother Hubbard (natural pet food).