SustainableBusiness.com Newswire
05/05/2009 10:35 AM ET
News from: Matter Network
comScore Says Matter Network Has Most Engaged Green Audience
May 5th, 2009 - In its first-ever measure of green-oriented content on the Web, comScore shows Matter Network - an elite alliance of web publishers focused on solutions to environmental and social challenges - is attracting the most engaged consumers (as measured by total page views and minutes) leading the charge towards a sustainable future.
According to the March 2009 comScore Media Metrix Extended Categories report, readers of Matter Network's alliance of sites spent 26 million minutes with Matter Network content, compared to eight million minutes with the content of the next highest scoring entity, Yahoo Green. In addition, Matter Network saw 7,457,000 visits and 27 million page views to its alliance of sites in March, compared with 4,914,000 visits and seven million pages viewed for Yahoo Green. Average minutes per visit on Matter Network sites was 3.5 while Yahoo Green's were 1.6. Visits per visitor on Matter Network were 2.7 - nearly twice that of most other sites in the category.
Matter Network informs and enlightens readers about sustainability topics -- including renewable energy technologies and social responsibility - via online rich media syndication. "The shift towards sustainable business practices and clean technology has the potential to become the most significant business, political and cultural revolution of our time," says Matter Network Co-Founder and CEO Michael Penwarden. "Matter Network's mission is to empower sustainability implementers by supporting the most informed sites covering these topics and the top-tier brands looking to reach this audience. We are thrilled that comScore now measures green content on the Web and that this report proves our strategy is working."
A key ingredient in Matter Network's recipe for success has been its focus on working with advertisers and partner sites to develop innovative, informative engagements beyond banner advertising. "Matter goes well beyond basic advertising services to create content-driven media syndication opportunities for its publishing and advertising partners," says Penwarden. "This provides brands with confidence their messaging is associated with high-quality content, closely tracked to guarantee it reaches exactly the right audience. This is clearly where online media is headed, and we're excited to be leading the way - especially in such a significant vertical topic."
About Matter Network: Matter Network is a rich media publishing company focused on the sustainability and clean technology revolution. Founded by long-time media and technology industry executives, Matter has assembled an alliance of over 100 expert publishing, video production and web application companies tracking the latest sustainability solutions in subject areas including smart grid, wind, solar, automotive and eco-travel. Matter produces, aggregates and syndicates news, analysis and information tools to inform, empower and inspire the "green economy" influencers and implementers. Membership is limited to organizations that share commitments to sustainability and quality journalism.
For more information please contact:
Michael Penwarden CEO
Matter Network, Inc.
415.367.9420x101
Michael@MatterNetwork.com
www.matternetwork.com
