SustainableBusiness.com Newswire
04/08/2009 10:01 AM ET
News from: BBC World News
BBC World News America presents Ethical Man
BBC World News America airs 7:00 p.m. ET/PT weeknights on BBC AMERICA and BBC World News
BBC World News America embarks on a journey across the U.S. with the BBC’s Ethical Man, Justin Rowlatt, in a search for solutions to reduce carbon dioxide emissions in the U.S. and around the world. This special series of reports begins on BBC World News America on Wednesday, April 8 and will continue to air over coming weeks (dates tbd).
Ethical Man arrives in the U.S. after he and his family spent a year in the UK trying to cut their carbon emissions. They stopped flying, got rid of their car, and changed the way they heated and powered their home, but only managed to reduce greenhouse gas emissions by 20 percent. The experiment clearly showed how hard it is for individuals to make a significant impact on their own.
Now Ethical Man sets out to discover the environmental challenges facing the U.S. and searches for ways to cut emissions both in America, the world’s most polluting country, and around the world. He will have to keep his own environmental impact to a minimum traveling 6,500 miles in the most low carbon way possible, hitchhiking and without flying or using a private car.
The journey begins in Muskegon Michigan where Ethical Man meets a local family to discover what they think about climate change and how they might live a more low-carbon lifestyle. He’ll seek to discover why the average American’s carbon footprint is so high and will convene a town hall meeting to gauge concern about environmental issues.
Over the next few weeks Ethical Man travels the country to look at innovative new technologies designed to have less impact on the environment including a green energy industry in Texas, what could be the car of the future in Detroit and plants in California that could cut vast greenhouse emissions from modern agriculture.
BBC World News America airs 7:00 p.m. ET/PT weeknights on BBC AMERICA and BBC World News.
For more information please contact:
Matt Marshall
202 355 1737
Matt.Marshall@bbc.co.uk
