06/13/2013 04:00 PM ET
News from: Earth911, Inc.
Vertigent Helps Cities Transition to Digital Platforms to Engage Public in Recycling
New Government Communications Toolkit Simplifies Outreach to Residents
SCOTTSDALE, AZ - (June 10, 2013) - Vertigent, the data technology partner for creating unique consumer engagement opportunities through recycling intelligence, is offering a new Government Communications Toolkit to help municipalities implement digital-age communications with residents about recycling.
Vertigent, the client solutions division of Earth911, Inc., an Infinity Resources Holdings company (OTC: IRHC), was recently launched to focus on the needs of local governments, consumer products companies, manufacturers and retailers to create impactful outreach to consumers about recycling.
"In talking to cities from east to west, the feedback has been overwhelmingly positive. Cities have been looking to make a transition to digital communications but haven't found a solution that will engage citizens on a multitude of platforms," said Sandra Lewis, VP of Government Relations & Industry Affairs. "I'm grateful to have Preston Read come on board to help unroll this toolkit to every city that is ready to transition away from printed materials to digital messaging."
Read, formerly Senior Vice President, Government Affairs, for Recyclebank, joined the company's advisory board in May.
The Vertigent Government Communications Toolkit is designed to give cities flexibility to create a program that will address waste diversion goals and maximize the dollars spent on communication with residents.
"Cities and counties are ready and willing to ramp up communication with people about where, when and how to take advantage of recycling and proper disposal opportunities and make significant progress on their landfill diversion goals," said Corey Lambrecht, Earth911, Inc. president and COO.
Paired with Vertigent's unique recycling directory, a vital data set of local recycling and proper disposal opportunities for 360 materials across every US ZIP code, governments can reach constituents on any digital platform with location-based recycling program information. The communications toolkit includes a Vertigent Recycling Locator iframe, SMS/Email communication platform, mobile website, native mobile app for iOS and Android and the bilingual 1-800-CLEANUP® environmental hotline as methods of communication.
The service is available on a subscription basis for a 10-month starter program. To learn more about the Government Communications Toolkit or inquire about early adopter pricing contact Sandra Lewis, firstname.lastname@example.org, 480-337-3020 or Preston Read, email@example.com, 202-210-7571.
To learn more about Vertigent Client Solutions, visit vertigent.com.
About Earth911, Inc.
Earth911, Inc. (earth911inc.com) supports the growth and goals of businesses and the information needs of consumers on topics relevant to recycling and low-waste. Earth911, Inc.'s client solutions division, Vertigent (vertigent.com), is the technology partner for businesses to create unique consumer engagement opportunities through recycling intelligence, powered by the largest directory of recycling information in the US. Earth911 Media (earth911.com) is a lifestyle and media publishing company that connects advertising partners with consumers in all aspects of their daily lives, from work and home to food and style. Earth911, Inc. is a wholly-owned subsidiary of Infinity Resources Holdings Corporation (OTC: IRHC). Infinity Resources Holdings companies provide innovative waste reduction and landfill diversion solutions for recycling and proper disposal of commercial and consumer waste streams. Visit irhc.com.
This document contains forward-looking statements that are subject to a number of risks, assumptions, and uncertainties that could cause the Company's actual results to differ materially from those projected. These risks, assumptions, and uncertainties include the following: the ability of the Company to raise capital; the ability to complete systems within currently estimated time frames and budgets; the ability to compete effectively in a rapidly evolving and price-competitive marketplace; changes in nature of telecommunications regulation in the United States and other countries; changes in business strategy; the successful integration of newly acquired businesses; the impact of technical change; and other risks referenced from time to time in the Company's filings with the Securities and Exchange Commission.
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