06/22/2011 04:45 PM ET
News from: Calem LLC
Calem Provides Green Marketing Compliance Advice, Strategies
June 22, 2011, Cranston, Rhode Island: The influx of false, misleading, or overstated environmental benefits in marketing has caused confusion and frustration among consumers. It has also resulted in a series of proposed revisions to the Federal Trade Commission (FTC) Green Guides. Along with risks posed by consumer activism and government enforcement, companies must also consider challenges to advertising claims from competitors based on misleading comparative claims, lack of substantiation, and unqualified general benefit claims.
Calem works with companies of all sizes, including small manufacturers and marketing departments of large producers, to navigate the complex and evolving green marketing compliance framework. Their focus is on mitigating risks of noncompliance, while developing compliant and successful environmental marketing campaigns based on accurate environmental benefits and careful interpretation of applicable regulations and standards.
Calem also works with companies to provide education, training and internal policies to bring new green products and services to market within the current compliance framework. Calem is unique in that it focuses exclusively on legal and regulatory issues related to environmental marketing claims.
Calem was started by Patrick Hess. An attorney with experience in environmental issues and business development in the specialty chemical sector, Patrick brings a unique perspective in helping companies manage risks and promote green technologies and achievements in a practical and effective manner.
"I'm familiar with the process of selecting alternative ingredients and identifying green attributes in order to develop new products and market these advancements. Combined with my legal background with a focus on environmental issues, my goal is to help companies and marketers with valid claims meet their marketing compliance objectives and avoid the pitfalls of green washing."
Calem works with all members of the supply chain in order to review and develop claims on web and print marketing materials, packaging and labeling, and other forms of advertising and communication.
More information about Calem along with updated articles on specific environmental claims and industry issues can be found at: www.greenmarketingcompliance.com.
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