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04/15/2011 10:31 AM ET   
News from: Piqqo, LLC

Innovative UK Carbon Offset Company Comes to Bay Area

SAUSALITO, California (April 15, 2011) - Piqqo, LLC brings a unique approach to the voluntary carbon market, enabling individual involvement with carbon offset projects and providing a direct connection between companies and customers interested in going green.

Piqqo LLC, a UK-headquartered carbon offset company today announces the opening of its first U.S. office in Sausalito, California. The objective of the new office is to enable U.S. companies and their customers to engage directly in supporting exciting and effective carbon reduction projects around the world.

Piqqo's clients purchase carbon credits from an array of carbon offset projects that have been verified to high standards and carry a range of social and environmental benefits. They then receive the Piqqo Label for their products, which assures consumers that the product is carbon neutral and provides them with details about the specific project their purchase supports.

Each Label features a unique serial code that corresponds to a specific project - ranging from habitat restoration in Malaysia to sustainable forest management in Peru. Consumers can enter the code on Piqqo's website, gaining access to a wealth of information about the project as well as general educational materials regarding climate change.

In addition to engaging the consumer directly in companies' sustainable practices, Piqqo's labeling strategy offers an unprecedented level of credibility and transparency in the complex world of carbon offsetting. 

"The idea behind Piqqo is to provide consumers with a way to personally connect with some really fantastic projects around the world, " says Richard Stephens, Managing Director of Piqqo UK. "Our clients are companies who want to communicate with their customers about their carbon reduction efforts and allow them to make informed, sustainable choices as consumers." 

Piqqo was founded in 2009 and currently operates in three countries.  The company has worked on campaigns for Tetley Tea in the UK as well for Wildlife Works, a new consumer powered conservation company in California.

"We are very excited to bring our business model to the Bay Area," says Rachel O'Reilly, Managing Director of Piqqo's U.S. branch. "As the voluntary carbon market grows, companies are looking for new ways to set themselves apart and Piqqo provides a really attractive alternative to the standard carbon offset platforms."

For more information, please visit

Piqqo, LLC
1001 Bridgeway, Suite C-3
Sausalito, CA 94965

About Piqqo
Founded in 2009 by Vertis Environmental Finance, the most experienced emissions trading finance house in Central Europe, Piqqo provides transactional infrastructure and content to make voluntary carbon offsetting easy and credible for retailers and their consumers.

Piqqo calculates the carbon footprints of clients' products using the PAS2050 guidelines (the internationally recognized standard developed by The Carbon Trust). Their footprints include the whole lifecycle of a product, from materials and manufacturing to disposal and recycling.

About Vertis Environmental Finance
Vertis Environmental Finance is one of the first specialized environmental commodity trading houses in Europe, and one of the first companies to be involved in emissions trading in the world. Vertis transactions are backed by some of the world's largest financial institutions and carbon funds.  

About Tetley Tea
Tetley Tea, a subsidiary of Tata Tea, is the world's second largest manufacturer and distributor of tea.

About Wildlife Works
Founded in San Francisco in 1997, Wildlife Works' mission is to harness the power of the global consumer to create innovative and sustainable solutions for wildlife conservation.

For more information please contact:

Rachel O'Reilly, Managing Director
Piqqo, LLC

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