SustainableBusiness.com Newswire

02/01/2011 04:33 PM ET   
News from: EcoSleepShop: Organic Bedding & Linens

EcoSleepShop Starts Fresh in 2011

Formerly Kushtush Organics, The EcoSleepShop looks to new beginnings

Kushtush Organics has a new name, The EcoSleepShop. "We did not realize when we launched our little organic bedding shop with the crazy name, that the business could grow and take on meaning," laughed Susan Fullen-Yurek, owner of EcoSleepShop. "This new direction reflects our commitment to ethical growth in the organic industry, and provides the opportunity to streamline our niche."

Rejecting the "big box", variety store online models, EcoSleepShop will focus on the inherently high end organic bedding market with an eye on Made in the USA organics whenever available. "By paring down our focus, we intend to take this opportunity to develop better product delivery and customer care systems", added Fullen-Yurek. "But our primary ethics and mission will remain unchanged."

That mission includes remaining a specialty shop with the finest organic bedding, organic cotton, and organic wool products from the best producers and suppliers in the U.S., at fair pricing.

Founded in 2004, Kushtush Organics, now The EcoSleepShop, was started by Susan Fullen-Yurek, whose love of natural textiles and organic alternatives in the home, made organic bedding and textiles a natural and happy lifestyle choice. Good health starts at home with all organic, non-toxic, non-allergenic and chemical free organic cottons and wool bedding in our most intimate spaces.

Read more at www.ecosleepshop.com.

For more information please contact:

Susan Fullen-Yurek Owner
The EcoSleepShop
877-301-5892
syurek@ecosleepshop.com
http://ecosleepshop.com