The plan presented in a new book, Corporate Social Investing: The Breakthrough Strategy for Giving and Getting Corporate Contributions, could pour another $3 billion a year into non-profits. It substitutes the term "corporate social investing" for "corporate philanthropy". It turns non-profits from supplicants to potent business allies. And it converts corporate philanthropy into a strategy that can open markets, recruit employees, and improve customer relations.
For example:
* The American Cancer Society rents its name to SmithKline Beecham's NicoDerm antismoking patch and to the Florida Department of Citrus for $2 million a year.
* The NY-based retail company, Stonehenge, donates four percent of revenues from the sale of its "Cocktail Collection" of men's ties to Mothers Against Drunk Driving.
Corporate Social Investing: The Breakthrough Strategy for Giving and Getting Corporate Contributions, by Curt Weeden. Berrett-Koehler.
