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01/15/2013 09:00 AM
Samsung's Evolution Kit Upgrades Older TVs
One gripe leveled at consumer electronics companies is the rate at which their technologies become obsolete, often by design.
While that's great for selling new products, it encourages people to throw out products with plenty of life left, causing a global electronic waste problem.
Korea's Samsung Electronics hopes to differentiate itself in the fiercely competitive high definition TV marketplace by incorporating the ability to upgrade into their design.
If a customer buys a premium-level TV, they can simply attach Samsung's "Evolution Kit" in a slot in the back. That makes a 2012 TV operate like a 2013 Smart TV - with faster processing capabilities, new voice control options, the ability to run multiple channels simultaneously, and enough computer memory to handle the latest high-definition programming.
"The Evolution Kit is a truly innovative concept from Samsung that allows consumers to enjoy the latest features and services every year without without having to purchase a brand new TV," says Robert King, vice president, Consumer Electronics, Samsung UK and Ireland.
It will likely cost less than $500 when it becomes commercially available this March, but that's much less than buying a new television ... and it gives Samsung another sale.