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03/11/2011 09:13 AM     print story email story  

Seventh Generation Introduces Detergent Bottle Made of Cardboard News

Green products company Seventh Generation this week introduced a new liquid laundry detergent bottle made from 100% recycled cardboard and newspaper.

Seventh Generation's Natural 4X Laundry Detergent bottle, designed with its partners at Ecologic Brands, is unlike any other packaging currently found in the laundry aisle--or any other aisle, for that matter. It features a rugged, fully-recyclable and even compostable outer shell made from 70% recycled cardboard fibers and 30% old newspaper fibers that supports a recyclable lightweight plastic pouch inside.

The bottle uses 66% less plastic than typical 100 ounce 2X detergent bottles, company said. The new bottle can be up-cycled into new packaging that's recycled yet again up to seven times. It will be available throughout the US by the end of March.

When empty, the bottle's shell can be popped open and recycled with other household paper. The #4 plastic pouch and the #5 cap are recyclable in many areas of the country.

The detergent itself is also reformulated to be twice as concentrated as the company's 2X formula and doubles the savings in terms of water and energy from transportation. Each space-saving bottle contains an extraordinary 66 loads worth of detergent, the company said.

The product debuted this week at the Natural Products Expo West in Anaheim, California, where Seventh Generation set up a Cardboard Café with a lounge area that included furniture made of cardboard.


Reader Comments (1)


Date Posted:
09/08/11 09:12 PM

I recently saw some pieces on shows like CNN and the journal with Joan Lunden that were talking about issues and solutions for industrial recycling. These guys really are leading in making choices in this area. Read about a new store in Texas eliminating packaging all together, hopefully this is our next step. I for one reward them with my business.

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