Levi Strauss & Co ranked highest among jeans brands rated by GoodGuide for environmental and social performance.
On a ten-point scale, Levi's received a 7.4. The brand Prana
was listed as the next highest, with a score of 6.3-followed by H&M (6.1),
Banana Republic (6.1), and Old Navy (6.1).
Bottom ranked brands include Polo, RLX, American Living,
Ralph Lauren, and Hollister. Each of these scored 3.7.
The environmental assessment is based on evaluating
sustainable product design, green production practices, and the brand's
commitment to transparency.
The social assessment is based on evaluating fair pay for
workers (specifically whether the brand has a meaningful policy to support
living wages), whether the company audits working conditions, commitment to
transparency, and responsible purchasing practices.
Some of the initiatives that led to Levi's top ranking
include its Water<LessTM manufacturing process, the "E-valuate" life-cycle
assessment program, participation in the Better Cotton Initiative, and
leadership on product and supply-chain transparency.
On the social front, Levi's scores well. However, the area
where Levi's has the most room for improvement is on the issue of the living
wage, according to a guest post
by GoodGuide Co-Founder Dara O'Rourke on the Levi's blog.
The GoodGuide ratings assess the environmental and social
performance of 118 apparel brands.