Royal Philips Electronics (NYSE: PHG) unveiled a 12-watt LED light bulb that it will begin selling as a substitute for standard 60-watt bulbs by the end of the year.
The bulb will be dimmable and will provide 806 lumens, with the potential to save up to 80% in energy consumption, compared to incandescent bulbs.
Philips said the bulb has a 25,000-hour lifetime.
With federal legislation phasing out inefficient lighting in the years to come, it's likely that additional LED replacement bulbs will hit the shelves in 2011. Last week GE (NYSE: GE) unveiled its first--a replacement for 40-watt bulbs.
Philips also detailed broader marketing plans for its LED offerings in years to come. The company is introducing a home lighting system called LivingAmbiance, which wirelessly integrates luminaires and lamps to create different light settings--including a range of thousands of different color--with touch-button control.
In 2010, the company will introdue a product platform of outdoor luminaires that it hopes municipalities will adopt for streetlighting.
The company is currently exhibiting its new products and concepts at the Light + Building architecture fair Frankfurt Germany.