Ford Motor Company (NYSE:F) is launching a pilot sustainability initiative for Ford and Lincoln Mercury dealers to reduce their carbon footprint and improve the energy-efficiency of their dealerships.
Ford is working with Rocky Mountain Institute, a leader in green building and energy-efficiency, to consult on new technologies and architectural design principles at three dealerships in diverse climates.
The 'Go Green' dealer sustainability initiative will be integrated into the Ford's existing architecture to help dealers improve energy efficiency and lower operating costs.
The program was rolled out today at the 2010 National Automobile Dealers Association Convention.
Dealers interested in participating in the 'Go Green' Dealership Sustainability Program will first receive a comprehensive energy assessment from sustainability experts at Ford. After the thorough assessment is completed, Ford and the dealer will collaborate on energy-saving options available and will tailor a program to meet the needs of the dealer. This will be for dealers with existing facilities as well as those constructing new facilities.
Dealers who participate in the program will be able to take advantage of several benefits, including guidance on available State and Federal tax credits and incentives, as well as access to technical expertise and resources to assist with selection of energy-efficient products and equipment.
Ford is finalizing details to initiate a pilot program with three dealers located in Florida, New York and Nevada.
"We applaud Ford for their ongoing energy-efficiency efforts around the world," said Amory B. Lovins, Co-Founder, Chairman and Chief Scientist, Rocky Mountain Institute. "This initiative will have a positive impact participating dealers decrease their consumption of energy. Implementing these cost-effective solutions will also improve dealer's bottom line over the long-term."
