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Director of Marketing
B Lab
Philadelphia, PA US
Categories: Sales & Marketing
Skill Level: Senior Level
Position Type: Full Time
B CorporationTM is a new type of corporation which uses the power of business to create public benefit. B CorporationsTM meet high performance and legal standards and build collective voice through the power of the unifying B Corporation brand.
As of May 2008, there are over 100 certified B Corporations, representing a diverse $700 million marketplace. B Lab is the non-profit organization which certifies, promotes, and supports B CorporationsTM.
Position Overview:
Build collective voice for B Corporations.
Differentiation: Help existing B Corporations differentiate their businesses
Develop and increase use of materials for B Corps to communicate B Corp status internally and externally to consumers, employees, business partners, and investors who want to support ‘good companies', not just good marketing.
Awareness: Increase awareness of B Corporations to potential B Corps, thought leaders, and the general public
Develop and execute B Corporation branding strategy, including web, co-branding, pr/writing/blogging, media partnerships (i.e. GOOD Business), events, advertising, etc.
Work with recruiting team to develop and activate community partnerships with sustainable business associations (i.e SVN, BALLE, Investor Circle, Coop America, 1% for the Planet, ICIC, Interra, World of Good, etc).
Attend and present at industry conferences.
External Contacts:
Existing and potential B Corporations; B Corp Community, Service, Capital, Media, and Supply Chain Partners; B Lab's marketing partners (i.e. Ammirati) and Branding Advisory Council.
Accountability: Reports to B Lab Co-Founder, Jay Coen Gilbert
Qualifications:
• Passion for using business to solve social and environmental problems • High energy, self-managing, entrepreneurial personality • Strong relationship-building, communications, and organizational skills • 5-10 years experience in business, preferably in a role which required managing external relationships
Compensation: $60-$100k plus benefits depending upon experience
When you apply for this position, please say you saw this job on Green Dream Jobs!!
Contact Information: Heather Van Dusen
610-296-8283 (phone)
610-296-8289 (fax)
