Would you like to have highly motivated individuals to bring awareness to the public on the state of our global water affairs?
Water, the most essential life-sustaining substance on earth and the most critical input to economies around the globe, is now at crisis levels of supply when compared to the unrelenting demand for this most basic and necessary resource.
Paradoxically, water remains absurdly undervalued. In most cases, the price paid for water comes nowhere near the actual cost to provide it. We rage when our water bill increases slightly, and yet we happily pay exorbitant prices for non-essential products such as cable television. This price-to-value inequality will most certainly correct itself as the characteristic of supply and demand become more divergent, and as the knowledge of this divergence becomes more wide spread among the general public.